GOLD PACK
In recent years the world has been constantly reminded of the impact we have on our planet and we have been encouraged to make a conscious effort to take action in reducing our impact. Many people have stopped supporting businesses that have high carbon emission rates, or started to switch light of when they are out of that room, which they should be commended for, however we need to start being critical of the things that we don’t even register as windows for impact because they are so much a part of our everyday lives we become oblivious to them.
Consumption of domestic products is an area often forgotten and often these product don’t last long due to frequent use and therefore the packaging has the potential to be an area of excessive waste. Domestic products is a area in which we can criticize and change the way we consume these products.
The new OMO packaging is designed to be re-use and re-filled. The 2kg material bag may be more costly initially but will save money and environmental impact in the long run. Washing powder re-filled from large decanters into the re-usable bags and priced according to weight. This also means there is a standard rate per kg for the washing powder instead of fluctuating prices according to the size of bag bought. The bag itself is made up of almost all biodegradable materials leaving a very small impactful trace after use
INFORMATION CARDS
PRODUCT
the bag is mad from hemp fabric which is completely biodegradable, there are production positives such as soil enrichment that comes from the growth of hemp plants. The ink used for printing is biodegradable, however minimum ink was a requirement because less has to be produced in the long run, therefore making the packaging more eco conscious.
the inside of the bag is lined with a biodegradable waterproof coating. although this product is in the final development stages it is the most appropriate for the functioning of the packaging, it is necessary to eliminate as much moisture contact with the product as possible.
Other than the majority of the packaging itself being biodegradable and eco-conscious, this new way of buying washing powder will woefully encourage consumers to be aware of consumerism and the impact it has on our planet. The packaging is appealing and re-sealable and does not need to be decanted into a different container.
3D RENDERS
Looking at the washing powder isle in super markets, there is currently and overwhelming amount of colors and plastic/shiny materials on the shelves. The change in texture and simple yet bold and striking visuals of the packaging will hopefully grab attention.
The small illustrations on the bottom of the bag bring an element of fun to the packaging. They represent the purpose of the product, the freshness that goes hand in hand with clean clothes. However, also acts as a reminder to keep the earth in mind whilst provoking positivity for using a more eco-conscious product.
BUYING PROCESS
